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We are seeking a highly skilled Data Head to join our team at Performics. As a key member of our data strategy capacity, you will play a critical role in driving business growth through data-driven decision-making.
About Us:
Publicis Groupe, founded in 1926, is the third-largest communications group in the world. Known for its renowned creativity, cutting-edge technology, digital experience, and consulting, Publicis Groupe is the only company in the industry capable of supporting clients on their business transformation journey, anywhere in the world.
Key Responsibilities:
- To effectively assess and resolve issues, and identify and react to client and internal needs, opportunities, and issues.
- Command client audiences and turn presentations into constructive dialogues that facilitate discussions on improvements/new approaches with a focus on additional opportunities or BD.
- Tailor presentations to the audience.
- Effectively lead work sessions and meetings, even with less structured agendas.
- Help others take on leadership positions.
- Oversee others in organizing and preparing well-written documents.
- Use clear, concise writing to connect key insights together and communicate an effective story that illustrates key learnings.
- Be flexible in showing depth or breadth of expertise depending on the audience.
- Own template creation for best-in-class delivery of analytical outputs.
Client Engagement:
- Be a visible presence to senior external clients and a trusted advisor to mid-level client management.
- Frame the key issues facing the client and develop recommended approaches.
- Actively reach out to develop new business partnerships.
- Lead the development of large client strategic agendas.
- Track and demonstrate value generated by the data team.
- Focus on increasing share and profitability of a client's business.
- Proactively engage senior client teams to inform them of industry and client-specific strategic issues.
- Be sought out by all clients as an expert on industry and client-specific strategic issues.
- Understand key levers that can be used to improve client business.
Tools & Techniques:
- Recommend and understand various applicable data tools, martech/adtech platforms, and cloud solutions to address and identify both internal and external strategic needs.
- Identify and evaluate potential vendors and socialize vendors within our capability.
Analytics:
- Planning and Implementation:
- Understand the potential investments needed or organizational relationships that need to be prioritized to deliver against a data maturity model.
- Able to get necessary buy-in from stakeholders to effectively measure cross-channel performance.
- Able to lead requirement gathering workshops with clients and other disciplines.
- Insight Generation:
- Able to provide holistic recommendations to clients based on experience to ensure that maturity recommendations are comprehensive and future-focused.
- Show the ability to develop models proving business value of analytical findings.
- Maintain high analytical expectations across the team.
Qualifications:
- 7+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
- Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.
- Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.
- Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.
- Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.
- Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.).
- Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in growing.
- Confident communicator, fluent in English and Spanish (written and spoken) and able to collaborate remotely using tools like Microsoft Teams.
- Skilled in cross-team collaboration with multiple internal and client-facing departments, leveraging cultural fluency to connect with both Latin American and global clients.
- Proficient in Microsoft Office suite.
- Experience using Tableau, Datorama, or Microsoft Power BI to visualize data insights in a clear and actionable way (preferred).
- Experience using JIRA & Confluence (or
