Marketing Manager Caricam
hace 1 día
**¿Quiénes somos?
**
¿Quieres ser parte de una compañía que hace la diferencia alrededor del mundo?
En Unilever, tenemos un propósito claro - hacer que la vida sostenible sea algo común.
A través de nuestras 400 marcas que llegan a 2.5 mil millones de personas todos los días, nuestro objetivo es generar un impacto social positivo a nível mundial y local.
Con nuestras marcas domésticas, como Lipton, Knorr, Dove, Hellman's y Axe, estamos creando un futuro brillante para nuestros clientes, nuestro negocio y nuestro planeta, y tu puedes ser parte de él.
**¿Qué buscamos?
**
Serás responsable de liderar el desarrollo estratégico y asegurar el performance de la categoría de Dressings y las marcas Continental, Maizena y Lizano para la región de Caribe y Centro América.
**Ubicación**: Heredia, Costa Rica
**¿Qué harías?
**
- Definirás el plan de crecimiento estratégico a largo plazo de las categorías y marcas bajo su responsabilidad
- Desarrollarás mixes de innovación basado en generación de insights potentes
- Desarrollarás mixes de packaging, piezas de comunicación, estrategia de medios y estrategia de precio
- Serás responsable de la renovación / ampliación de portafolio
- Tendrás la responsabilidad por el manejo integral del P&L y desarrollo comercial en línea con los objetivos de las marcas y categorías bajo responsabilidad
- Te encargarás del desarrollo de las plataformas y campañas digitales de la división de alimentos en CARICAM
- Liderarás a un equipo de 5 personas (2 reportes directos)
- Tendrás interacción con los equipos de marketing local y áreas multifuncionales para asegurar alineación estratégica y localización de proyectos y actividades de marketing
- Serás quien lidere e integre a las agencias (Marca, Medios, Packaging, PR) en la creación y ejecución de campañas de soporte al fortalecimiento de las marcas y/o planes de lanzamiento de innovación
**¿Qué necesitas para aplicar a la vacante?
**
- Profesional en Licenciatura en Mercadeo, Administración de Empresas, Ingeniería en Negocios o carreras afines
- Experiência de 5 años en marketing, gestión de marcas, manejo de agencias y control de presupuesto
- Manejo avanzado de paquete Microsoft Office
- Manejo avanzado del idioma inglés
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