B2b Marketing Coordinator

hace 1 semana

San José, Costa Rica infinity talent solutions A tiempo completo

**Key Responsibilities**:

- Design content marketing strategies and set short
- term goals
- Develop content through storytelling, generating solid sales arguments
- Create value propositions that communicate clearly to target audiences - Translate data into sales material and presentations that help the classifieds and advertising sales teams to sell effectively
- Support a regional sales team across markets through both sales enablement and an account-based approach
- Design and carry out demand-generation and lead-conversion campaigns, delivering targeted messages that create affinity with our brand
- Develop A/B and multivariate testing, user segmentation, and reporting for initiatives - Prepare and deliver presentations and training to internal teams
- Work with Marketing, Product, Business Intelligence, Sales and other departments to develop and execute B2B Marketing roadmap
- Ensure that B2B and B2C offline and online marketing strategies are consistent
- Keep abreast of industry trends and changes that impact our business
- Other responsibilities inherent to this role

**Qualifications/Experience**:

- Degree in Marketing, Communications, Journalism, or related
- At least 2 years in a similar role with comparable responsibilities
- Demonstrated experience in project management and in the execution of marketing campaigns

**Desired Traits**:

- Critical thinker and problem-solver
- Ability to process and use data in decision-making and in storytelling
- Excellent skills as a technical writer, with an understanding of how to frame a message in a clear, concise, and compelling way
- Understanding of the mechanics of an efficient, effective marketing automation campaign (funnels)
- Excellent written communications skills in Spanish
- English, written and spoken

**For this position we will be asking applicants to complete a case study**

Tipo de puesto: Tiempo completo, Indefinido

Salario: Hasta ₡3,000.00 al mes

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