Global Events Data Analyst
hace 2 semanas
You will be supporting BCG's efforts to move towards a more audience-centric event portfolio through stronger targeting efforts and enhanced data quality. You will work with the Global External & Events Analytics Director and collaborate closely with event projects teams to:
- Work hand in hand with event project team to strengthen and streamline data management in event planning process, including invitations and on the ground 1:1 client engagement coordination
- Manage end to end invitation process, from list generation, to invitations, registration sites, and all communications with invitees, using the appropriate marketing technology platforms (e.g., Microsoft Dynamics, Marketo, Cvent)
- Coordinate 1:1 client engagement process from target selection, matchmaking with BCG delegate, and approvals
- Support event project team on ad-hoc data cleaning needs
- Support event analytics team on ad-hoc reporting needs
- Working in cross-functional teams (inside and outside of marketing), especially in a virtual setting
- Managing multiple sets of data across tools and spreadsheets
- Exceptional attention to detail and excellent coordination and organization skills, with the ability to manage multiple inputs and to organize data effectively
- Communicating effectively (written and verbal) to all stakeholders in an accurate and in a service-orientated way (in English)
- Working in a structured, autonomous and process orientated way
- BA/BS degree
- Two or more years of relevant practical experience in events or data management
- Advanced Excel proficiency
- Experience and knowledge of marketing and event technologies such as Microsoft Dynamics, Marketo, Cvent
- Curiosity around new technologies and GenAI applications to day-to-day work
- Ability to work in autonomy with good planning/organization skills and exceptional attention to detail
- Must have a positive and friendly manner, with a strong service orientation, high degree of flexibility, and the ability to work under pressure
- Ability to interact with intercultural teams at senior and junior levels in a non-hierarchical manner
- Global External Relations & Events team
- Local and Practice Area marketing teams
- Global Digital and MarTech teams
- Meeting & Events Operations & Technology team
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