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Global Events Analytics Manager
hace 4 semanas
As a key member of the Global External Relations & Events team, the Global Marketing Events Analytics Manager will participate in generating insight on BCG's events portfolio through optimised data quality. You will work with the Global External & Events Analytics Director and collaborate closely with a wide group of peers and senior stakeholders.
Specifically, you will collaborate on:
- Generating insights and trends on events portfolio and measure performance for leadership reports
- Mapping BCG's annual portfolio to create transparency across stakeholder groups and geographies
- Strengthening and streamlining data management in event planning processes, including external invitations and on-the-ground 1:1 client engagement
- Enabling marketers on event tools and processes to ensure standards are met (including tool adoption and community management in collaboration with Marketing Technology team)
- Working in cross-functional teams (inside and outside of marketing), especially in a virtual setting
- Managing multiple sets of data across tools and spreadsheets
- Exceptional attention to detail and excellent coordination and organization skills, with the ability to manage multiple inputs and to organize data effectively.
- Communicating effectively (written and verbal) to all stakeholders in an accurate and in a service-orientated way (in English)
- Working in a structured, autonomous and process orientated way
- BA/BS degree
- 5 or more years of relevant practical experience in events or data management
- 1 or more year of team management and leadership role
- Experience and knowledge of project management principles, methodologies, and tools
- Experience and knowledge of marketing and data visualisation technologies such as Microsoft Dynamics, Marketo, Tableau
- Proficiency in all software used at BCG; advanced Excel and slide-writing skills essential
- Ability to work in autonomy with good planning/organization skills and exceptional attention to detail
- Must have a positive and friendly manner, with a strong service orientation, high degree of flexibility, and the ability to work under pressure.
- Ability to interact with intercultural teams at senior and junior levels in a non-hierarchical manner
- Global External Relations & Events team
- Local and Practice Area marketing teams
- Global Digital and MarTech teams
- Meeting & Events Operations & Technology team
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