Campaign Manager

hace 4 días


San Francisco, Heredia, Costa Rica Publicis Groupe Costa Rica A tiempo completo

Company Description
Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiencia digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología.

Overview
Estamos buscando una persona Campaign Manager apasionado y orientado a resultados para unirse a nuestro equipo de marketing en crecimiento. Como Campaign Manager, serás responsable de la planificación, ejecución, optimización y análisis de campañas de marketing digital en una variedad de canales, incluyendo (pero no limitado a) búsqueda pagada, redes sociales, email marketing y display. El candidato ideal tendrá un profundo conocimiento de las plataformas de marketing digital, una sólida experiencia analítica y un historial comprobado de éxito en la gestión de campañas.

Responsibilities

  • Planificación y ejecución de campañas:
  • Desarrollar estrategias de campañas integrales alineadas con los objetivos de

marketing y comerciales.

  • Definir el público objetivo, los canales de marketing y el presupuesto de la

campaña.

  • Crear y gestionar calendarios de campañas, asegurando la entrega oportuna de los

activos y la ejecución de las tareas.

  • Configurar, lanzar y optimizar campañas en varias plataformas publicitarias

(Google Ads, Facebook Ads, etc.).

  • Supervisar el gasto de la campaña y garantizar que se mantenga dentro del

presupuesto.

  • Análisis y optimización de campañas:
  • Realizar un seguimiento del rendimiento de la campaña utilizando análisis web y

herramientas de informes de plataformas.

  • Analizar datos de campañas para identificar áreas de mejora y optimizar el

rendimiento.

  • Realizar pruebas A/B en elementos de campaña (copias, creatividades, landing

pages) para mejorar la eficacia.

  • Proporcionar informes periódicos sobre el rendimiento de la campaña, incluyendo

métricas clave, conocimientos y recomendaciones.

  • Colaboración y comunicación:
  • Trabajar en estrecha colaboración con los equipos internos, incluyendo marketing,

ventas y diseño, para garantizar la alineación y la ejecución de la campaña.

  • Comunicar eficazmente los resultados de la campaña, los conocimientos y las

recomendaciones a las partes interesadas.

  • Mantenerse actualizado sobre las últimas tendencias y mejores prácticas de la

industria del marketing digital

Qualifications

  • Licenciatura en Marketing, Publicidad, Negocios o un campo relacionado.
  • Mínimo de 3 años de experiencia en la gestión de campañas de marketing digital.
  • Sólido conocimiento de las plataformas de publicidad digital, incluyendo Google Ads,

Facebook Ads, LinkedIn Ads, etc.

  • Experiencia con herramientas de análisis web como Google Analytics.
  • Fuertes habilidades analíticas y de resolución de problemas.
  • Excelentes habilidades de comunicación, organización y gestión del tiempo.
  • Capacidad para trabajar de forma independiente y como parte de un equipo.
  • Se valorará la certificación en Google Ads o Facebook Blueprint.

Additional Information

  • Salario competitivo y paquete de beneficios
  • Esquema de trabajo hibrido
  • Transporte gratuito a oficinas
  • Oportunidades de desarrollo profesional y formación continua
  • Ambiente de trabajo dinámico y colaborativo
  • Flexibilidad horaria y posibilidad de trabajo remoto
  • Programas de bienestar y actividades recreativas


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