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Digital Transformation Specialist
hace 1 mes
As a global leader in bakery, patisserie, and chocolate ingredients, Puratos is committed to sustainability, customer-centric innovation, and premium products. With a presence in 100+ countries, we empower artisans, manufacturers, and food service professionals, driving a positive impact on the food industry.
We are seeking a skilled Digital Strategist to join our team in Cartago, Costa Rica, reporting to the Marketing Director.
Your Mission
Develop and implement integrated digital strategies to raise brand awareness, collaborate on marketing campaigns, lead digital activation projects, and measure the efficiency and effectiveness of digital channels.
Your key responsibilities and tasks:
Create and implement cost-effective digital strategies, researching the latest digital tools and interactive trends.
Optimize SEO, drive value for the organization, and generate business results from digital assets.
Analyze digital campaigns, customer and user data, and generate reports.
Engage with customers, sales teams, and leaders, defining and leading digital events.
Create and implement strategies that make online transactions possible.
Competences we expect you to demonstrate:
Team spirit and collaboration, curious and creative, flexibility, continuous improvement orientation, business acumen, results-oriented, customer focus, solid analytical skills, problem-solving, digital and data change agent.
Required Education and Professional Experience:
University Degree in Marketing, Advertising, Communication, or Business Administration, English proficiency (fluent), understanding of web analytics, broad knowledge of best digital practices, web-savvy, fully skilled in Google Analytics, Social Platforms as Facebook, Instagram, and LinkedIn, expertise on digital world, e-Commerce business, solid experience in a fast-paced industry, outstanding abilities in planning, strategy, and communication.